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DAT (Datum)
Total Votes: 0
Release Date:2017-12-08
Initial Price:$ 0
Total Supply:0
Category:Marketplace
Datum is a blockchain-based data management company that aims to help us control our personal data

What Is Datum?
Datum (Datum.Org) is a blockchain-based marketplace and data management system that aims to turn data into a secure, tradable commodity.

As the Datum website explains, “data is the new oil”. Datum has created an exchange for that commodity powered by Ethereum, BigchainDB, and IPFS.

The Datum pre-sale took place in August 2017, and the Datum Token Sale ran from the 29th of October till the 29th of November 2017. The project is being developed by a team in Switzerland, Hong Kong, and the US.

How Does Datum Work?
Datum works by providing a decentralized and distributed high performance NOSQL database based on a blockchain ledger. The technology will allow anyone to backup structured data (say, social network data or data collected from wearable devices) in a secure, private, and anonymous way. Then, Datum provides a marketplace where users can share or sell data on their own terms.

Today, personal data management is a bit of a mess. We use social networks for “free” by selling them our data. They sell this data to advertisers, and the social networks earn an enormous amount of money. We have little control or knowledge over where our data ends up, or how it’s being used. Datum aims to use the blockchain to put us back in control of our data. You can choose to sell your data to trusted organisations – or, you can choose to hold onto your data long-term.

Datum Features
Decentralised Data Storage:
Datum provides secure, private, and anonymous storage of structured data.

Storage Nodes:
Miners running storage nodes are paid for storing and providing low latency access to data.

Marketplace:
Datum’s marketplace allows users to share their data selectively or sell their data to trusted entities.

DAT Tokens:
The Datum ecosystem revolves around DAT tokens. Data owners pay small amounts of tokens to store their data. Storage miners earn DAT tokens to store and transmit data and buyers can purchase DAT tokens to buy user data.

Mobile App:
Datum will have a mobile app that promises to be simple to use. All data in the app will be encrypted before it’s sent to the network. Data is cleaned from personally-identifying information and patterns. App users enjoy fast backups and data retrievals through locally close storage nodes.

As an example of how the app works, Datum currently shows an image of the front page of the app, featuring icons for Facebook, twitter, HealthKit, and Nest Thermostat. You can view your “earnings” from sharing data through each platform. You can also enable or disable data sharing with a simple toggle.

How To Use Datum
Here’s the basic step-by-step process a user will use to interact with Datum:

Step 1) User submits data: Data is encrypted with specific usage terms attached.

Step 2) Storage node miners save data, and storage nodes earn DAT tokens in exchange for providing that storage space.

Step 3) Buyers acquire data under terms. The buyer will purchase DAT tokens. Then, a smart contract will initiate off-chain key exchange to release data. DAT tokens are transferred to the owner of the data, and the buyer uses that data according to the terms.

Who’s Behind Datum?
The concept for Datum began in September 2016, with the whitepaper and concept validation launching in June 2017. The pre-sale took place throughout August, and the token sale happened between the 29th of October and the 29th of November 2017.

The company is led by CEO and Co-Founder Roger Haenni, who also co-founded StockX, SwissInvest, PCP.ch, and Kosi. Other key members of the team include Gebhard Scherrer (Operations, Co-Founder), and VC Tran (Sales and Marketing, Co-Founder).

Altogether, the team has over 80 years of experience building large scale data processing and management systems. The company is based in Switzerland, Hong Kong, and the US.

Datum Conclusion
Datum aims to change the way we manage and control our data. It puts users back in control of their data, letting users choose which data they wish to share, and with which parties. Users can profit off selling their wearable fitness tracker data, for example, while preventing companies from viewing their social media information on Facebook.

Datum has the potential to change the way we manage personal data. Find out more about the company today by visiting Datum.Org